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Research papers

Price policy and price research (magazines)

The problem dealt with here arose from the quite practical question of what influence the selling price of a magazine has on sales . We wanted to see whether the economic principle that "raising the selling price always means danger of lessened...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: G. Gutjahr
June 15, 1972
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Citation

Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/price-policy-and-price-research-magazines-


Research papers

Marketing models for consumer durable products

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: G.J. Aeyelts Averink
Company: Philips International
September 1, 1970
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Citation

Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products


Research papers

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968
Authors: Anthony Cunningham, Norman O'Connor
August 1, 1968
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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes


Research papers

The pricing of new products

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Catalogue: The European Marketing Research Review 1966
Authors: Andre Gabor, Clive Granger
August 1, 1966
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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-pricing-of-new-products